We are an international consultancy for spa and wellness destinations, integrated resorts, and for the people who lead them. 

Luxury Spa Consulting

Curating spa and wellness experiences,
empowering leaders

I am Jennifer Simms, a seasoned professional with over three decades of operational experience in the spa and wellness industry. I've evolved from Beauty Therapist to Executive Director, steering the world's premier spas towards excellence. My passion for blending traditional and holistic therapies has not only elevated guest and team experiences but also led to 30 Forbes 5-star awards and recognition across continents—North America, the Caribbean, Thailand, the U.K., China, and Macau—with esteemed brands like Four Seasons, Mandarin Oriental, and Wynn.

More than the accolades, my heart lies in nurturing personal growth and wellbeing. As a certified coach, I champion mindfulness and authenticity among spa teams, believing in the power of genuine connections to create exceptional experiences.

So, whether you're seeking to define your spa and wellness path, explore coaching opportunities, or simply connect over shared industry related interests, I'm here to collaborate and create meaningful impact together.

At J.K. Simms + Co. Consulting, our ethos revolves around connection, community, and collaboration—the essence of the ‘Co.’ in our name. 


— Thich Nhat Hanh

everything is possible

because you are alive

We specialize in creating spa and wellness experiences through expert consulting, coaching, and collaboration. Tailored to your unique aspirations, we're here to support your journey toward industry excellence and personal empowerment.

How can we support you?

Leading  the way in spa excellence

  • Concept + Vision Creation 
  • Design Guidance 
  • Spacial Planning 
  • Spa Menu + Wellness Program Development 
  • Guest Experience Engineering 
  • Project Management (Pre + Post Opening Services) 
  • Equipment + Vendor Recommendations 
  • Operational Mentorship 
  • Luxury Standards Training 
  • Audits + Evaluations


Elevate your spa


Our consulting services are thoughtfully curated for each project, breathing life into your vision. We collaborate closely from concept to execution, crafting special, one-of-a-kind spa and wellness spaces. These spaces are designed to create memorable moments for guests and inspire thriving work environments.

With over 30 years in spa and wellness, I understand the unique challenges Spa Directors and Managers face, often without a peer for support. If you're seeking guidance or a sounding board, I'm here. As an experienced mentor and certified coach, I offer help with operational hurdles and, crucially, focus on developing your self-leadership and personal wellbeing. Prioritizing wellbeing not only makes us better leaders but also inspires our teams and enhances our presence and calmness in life.

Join me in this journey to empower your success and wellbeing, becoming a force for positive change.

3-month & 6-month program options available

The mindful spa leader

1-on-1 Coaching

  • Spa + Wellness Recruitment 
  • Executive Leadership Training  
  • Retreat Programs + Planning  
  • Retreat Facilitator + Visiting Practitioner Sourcing  


Collaboration is at the heart of what we do. With a global network of trusted professionals cultivated over decades of industry experience, we offer a unique opportunity to tap into a wealth of expertise and resources. Get in touch with us to explore tailored collaboration options that meet your needs and goals. We’re dedicated to facilitating connections that create extraordinary outcomes for your business. 

Cultivating success

Strategic Spa collaboration

By integrating multiple coaching certifications, Jennifer crafts signature programs that empower individuals to unlock their full potential, achieve their goals, and cultivate lasting positive change in their personal and professional lives.  

Comprehensive Coaching Approach 


With a background spanning multiple continents and diverse cultures, we bring a global perspective and deep cultural appreciation to our work, infusing each project with a profound sense of place and authenticity.  

Global Experience


With a remarkable track record of Spas under Jennifer's direct leadership receiving 30 Forbes 5-star awards, she brings a deep understanding of luxury standards to every project, ensuring unparalleled excellence within each spa and wellness journey.  

Luxury Standards Expertise


what sets J.k. Simms + Co. apart?

Jennifer Simms is deservedly renowned as a spa expert with a unique talent for conceptualizing and delivering superb spa experiences.

As a mentor and trainer, Jenn is clever and creative, skillfully delivering engaging training and effective coaching. She generously shares her knowledge and insights with her team.

Jennifer is known for achieving world-class standards of service. Her impressive track record includes multiple prestigious awards.

Her thoughtful, attentive, and supportive nature, combined with her exceptional leadership and mentorship, have left an enduring positive impact on all who have had the privilege of working with her.

Let’s Connect

Interested in working together or just have a question? Drop it below!


Email Address*

Your Name*

Success! Thanks so much!